Monthly Archives: July 2011

I (pad) am lovingitum!!!!

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One of the best things that happened to me while working with LnT was getting back in touch with technology. Not that i had resigned and went into a Stone-Age mode but somehow other than watching Gadget Guru on TV there was hardly anything I did about it (well at SPCE we all used to get down discussing every inch part and also the screws fitted in our nokia phones). So when my super boss got his Ipad to office I was awe-struck. And while I was counting on my blessings he asked me to try it out (out of the blue yeah!!! 🙂 ). I was flipping through it and saw this amazing Alice in Wonderland and Touching Stories application which according to my super boss was a benchmark for interactive storytelling on the iPad. Though its various other applications were good too but I was glued to this one and was finding it absolutely impossible to let that thing of envy slip off my hand into someone else’s but I had to part with it. 😦

Yesterday while we had our IMC (Integrated Marketing Communications) lecture (well its the science behind advertising u know ) we were shown few print ads for which we had to analyse the message , appeal and type of audience. It was quite a task. Our professor is one of the best brains in the industries, he made sure we crack the code. Eventually I was so glued to that “event” that on my way home I tried it on everything including the FM channel ads, the flipper ads on highways, the shutter ads and finally the videos.

I started with this Ipad-2 which brings a natural progression with The Fantastic Flying Books of Mr. Morris Lessmore, by the film makers at Moonbot Studios. Hats off to these guys the story is effortlessly floating, and its playful interactivity makes the use of most of the iPad features. This Morris Lessmore eBook is driven by an experienced Pixar creative head William Joyce of “Robots” fame.

I look forward to brands collaborating with film makers to bring us this level of “iPad-ish” entertainment. 🙂

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